BETAINE

Acts as a moisturizing, anti-irritant, anti-wrinkle, anti-inflammatory, protective and smoothing active. It is a non-toxic, highly purified, GMO-, preservative- & antioxidant-free betaine anhydrous (99%) extracted from sugar beet molasses and vinasses. It attracts water and maintains cell water balance. Protects cellular macromolecules from external disturbance. It reduces stickiness for better skin feel with soft and smooth feel. It also works as a co-solubilizer & delivers richer and more luxurious foam. In skin care applications, it maintains the moisture balance of the skin in a natural way and strengthens skin barrier by improving tight junction’s integrity. It protects skin against inflammation. In hair care applications, it moisturizes hair, strengthens hair fibers to make hair naturally shiny and more elastic. It reduces irritancy of surfactants and protects scalp. In oral care products, it reduces irritancy of surfactants, gives better mouth feel. It possesses clinically proven efficacy against dry mouth symptoms. It provides moisture and freshness to tongue and gums.